What is RPM in Adsense & How to increase it?

By | June 22, 2013
Adsenes-RPMGoogle Adsense is a  major PPC ad network which has a powerful monitoring system & tools for displaying ads on publishers’ websites and collecting the clicks. There is some kind of statistical data being displayed in your Adsense account every day when you visit your account. In your account when you click the reports tab, you are redirected to another page, which shows you all the statistics of your Adsense earning. There are three important sections/rows in the reporting page, the CTR (Click through Rate), The CPC (Cost Per Click) and RPM (Revenue Per Thousand Impressions or Miles). The Adsense CTR & CPC have already been explained on this blog, however, today, I’ll explain RPM which sometimes creates confusion for new Adsense Publishers. You’ll learn what is RPM? and how to improve it?. Read On.

What is Adsense RPM?

RPM in Adsense or any other ad network stands for (Revenue per 1000 Impressions) that’s simply means, how much money you have earned from 1000 impressions. RPM report is displayed in your Adsense account along with other reports i.e CPC, CTR & total earning. Every publisher may have a different RPM defending on the total earning.

How to increase RPM?

RPM (Revenue per 1000 impressions) and CPC (Cost Per Click) are close to each other, because if your CTR is higher then obviously, your RPM will be higher too. So make sure you work on your site to receive the best Ads from Adsense and increase your CPC, this will lead to further increase your RPM.
Also if you increase CTR by implementing the Ads on right placements, that can also help you increasing your RPM. Just visit this post: How to Increase CPC & CTR in Adsense!
If a publisher earns $5 from 1000 thousand impressions via Adsense, that’s mean the RPM will be 5%. So if you are getting an rpm of 5% then you are going good, however, less than 5% rpm means to work hard and increase it further. And it can be done by just writing on Good and high paying niches. Because high paying niches always earn more money with Adsense.
Also the higher RPM defends on the geographical location of your visitors, if you are receiving visitors from USA, Canada, UK etc then you might get a very high RPM. However, if you have visitors from Pakistan, India, Bangladesh & Nigeria etc then don’t expect a higher RPM.
RPM actually helps publishers for how much they are earning from their impressions. Also it can help you monitoring a specific channel. So you can know which channel’s 1000 impression is making more money than other channels or Ad spaces.


The analysis above were just the general views from the publishers, the actual RPM will be vary for every publisher, so you may not know who is getting what rpm. But if you are getting 5% rpm in average then you are going nice. For further understanding Adsense RPM, you can visit these two short explanations from Google itself:
I hope this little info has helped you in understanding of Adsense RPM in details, however, you are welcome to ask your questions in comment section. Take Care. 

Category: Adsense Make Money

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5 thoughts on “What is RPM in Adsense & How to increase it?

  1. Zee Mee

    hi can you tell me that is pin pak as your, received through our national govt post or any courier please name it is your provided phone no written on envelop
    2 can i change my address after verification
    3 i changed my address in ad sense after what time they implement changes so that i request new pin

    1. Wali Khan

      The Adsense PIN is only sent by your government post service, and you can change your address anytime, but remember, when you requested a new PIN that will sent on the address which you have at current time. Later on, you can change your address. Also, after 3 tries, if your PIN didn’t reach you then simply upload your ID card copy and that issue will be resolved.

  2. SUnati etires

    Hello Bro, I have a website sports related but actually my cpc is extremely low. I have huge traffic from Us, UK but nothing is changing. This is my website: http://man-news.com Can you suggest me anything?


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