Recently on this blog I talked about Adsense CTR and CPC in details, and I promised that I’ll be writing another article on how to increase CTR & CPC to earn more money with GA. So throughout this article I’ll be guiding you about a drastic improvement in your earning with Adsense by making few changes to your ads. However, we’ll also be discussing about CPC (cost per click), because you should have both CTR & CPC in a better average in order to make a possible good output. What we need to actually do is; to change the placements of our ads to get a good CTR and for CPC we’ll need to have good content and high paying blog topic, and we’ll discuss these factors throughout this article. I hope you’ll get some knowledge from this article and will also share your thoughts below the post in comments.
CTR stands for (Click Through Rate), means the clicks you receive on your ads by the visitors, so the clicks are calculated as the percentage of total page views you receive. For example; if 100 people visited your site and viewed 200 pages and 20 of them clicked on the ads your site, that means you’re having a CTR of 10%, which is very good. But normally every publisher gets about 3% to 5% CTR.
Making a few changes to your ads’ types and placements of the ads can boost your CTR. First of all make sure you have inserted an ad unit (Probably 468*60 in size) to your blog/site’s top header, that’s because the first attention of the visitor always goes at header, so you must have an ad unit there.
Secondly, always insert an ad unit (Usually & Must 300*250) below each post’s title, so if the visitor missed the header ad, he/she can be convinced by another ad unit, according to Google’s own statement 300*250 ad unit is the highest paying ad unit in Adsense, and it is the mostly clicked too.
Tip # 3, the third ad unit can be fit into your blog/site’s sidebar and which should be the new big ad unit of 600*300 in size, this is also clicked the most by the visitors. However, if you don’t have space for this ad unit then just insert a 160*600 ad unit which also gets the highest paying ads from the advertisers.
Tip # 4, now the important part is to use Adsense links units, they are also very good in result if you use them wisely, if there isn’t any other ad unit below each post then do insert one link unit of 728*15 or 468*15 according to the available width. You can insert one more link unit if you find an empty place somewhere in your blog/site.
The above tips were about placing the ads on the right places for increasing the CTR, however, you can also increase CTR by changing the types of the ads, for example; if you have an ad unit which’s type is only to show image ads then you may try to change that unit to both images and text ads, so it may dramatically change your CTR. Also if you change a 250*250 ad unit to 300*250, you’d see fast growth in CTR. So have these things in mind.
Brothers, I’ve been using Adsense for last 3 years and I’ve been implementing new tips and suggestions given by Google itself. But according to my experience, the CPC mostly defends on the geographical locations of your visitors and the topic you have for your blog. Also the more lengthy your articles are the more relevant ads are displayed by Google. So making sure you have a good or high paying niche and you have written properly structured articles for your website. Topics like wallpaper, poetry, sms & news won’t make you good money with Adsense.
Adsense works well on topics which are worth reading and receives organic traffic from search engines. So kindly make it sure you choose a better topic and write informative and long articles on that. So you can easily increase your CPC as well. Also keep in mind about the geographical locations of the visitors. USA, Canada, UK and Russia based visitors CPC is higher than Asian & African visitors.
You can also check out my previous article about: Top 5 high paying topics for Adsense.
Are you happy with Adsense earning or not? and how did you find this article? let me know if something is missing, do comment below the post if you got questions. Happy earnings with Adsense!