How to increase Adsense CTR & CPC to earn more money?

By | April 21, 2013
Adsense CTR & CPCRecently on this blog I talked about Adsense CTR and CPC in details, and I promised that I’ll be writing another article on how to increase CTR & CPC to earn more money with GA. So throughout this article I’ll be guiding you about a drastic improvement in your earning with Adsense by making few changes to your ads. However, we’ll also be discussing about CPC (cost per click), because you should have both CTR & CPC in a better average in order to make a possible good output. What we need to actually do is; to change the placements of our ads to get a good CTR and for CPC we’ll need to have good content and high paying blog topic, and we’ll discuss these factors throughout this article. I hope you’ll get some knowledge from this article and will also share your thoughts below the post in comments.

How to increase Adsense CTR?

CTR stands for (Click Through Rate), means the clicks you receive on your ads by the visitors, so the clicks are calculated as the percentage of total page views you receive. For example; if 100 people visited your site and viewed 200 pages and 20 of them clicked on the ads your site, that means you’re having a CTR of 10%, which is very good. But normally every publisher gets about 3% to 5% CTR.
Making a few changes to your ads’ types and placements of the ads can boost your CTR. First of all make sure you have inserted an ad unit (Probably 468*60 in size) to your blog/site’s top header, that’s because the first attention of the visitor always goes at header, so you must have an ad unit there.
Secondly, always insert an ad unit (Usually & Must 300*250) below each post’s title, so if the visitor missed the header ad, he/she can be convinced by another ad unit, according to Google’s own statement 300*250 ad unit is the highest paying ad unit in Adsense, and it is the mostly clicked too.
Tip # 3, the third ad unit can be fit into your blog/site’s sidebar and which should be the new big ad unit of 600*300 in size, this is also clicked the most by the visitors. However, if you don’t have space for this ad unit then just insert a 160*600 ad unit which also gets the highest paying ads from the advertisers.
Tip # 4, now the important part is to use Adsense links units, they are also very good in result if you use them wisely, if there isn’t any other ad unit below each post then do insert one link unit of 728*15 or 468*15 according to the available width. You can insert one more link unit if you find an empty place somewhere in your blog/site.

Some more tips for increasing CTR

The above tips were about placing the ads on the right places for increasing the CTR, however, you can also increase CTR by changing the types of the ads, for example; if you have an ad unit which’s type is only to show image ads then you may try to change that unit to both images and text ads, so it may dramatically change your CTR. Also if you change a 250*250 ad unit to 300*250, you’d see fast growth in CTR. So have these things in mind.

How to Increase Adsense CPC?

Brothers, I’ve been using Adsense for last 3 years and I’ve been implementing new tips and suggestions given by Google itself. But according to my experience, the CPC mostly defends on the geographical locations of your visitors and the topic you have for your blog. Also the more lengthy your articles are the more relevant ads are displayed by Google. So making sure you have a good or high paying niche and you have written properly structured articles for your website. Topics like wallpaper, poetry, sms & news won’t make you good money with Adsense.
Adsense works well on topics which are worth reading and receives organic traffic from search engines. So kindly make it sure you choose a better topic and write informative and long articles on that. So you can easily increase your CPC as well. Also keep in mind about the geographical locations of the visitors. USA, Canada, UK and Russia based visitors CPC is higher than Asian & African visitors.
You can also check out my previous article about: Top 5 high paying topics for Adsense.
Are you happy with Adsense earning or not? and how did you find this article? let me know if something is missing, do comment below the post if you got questions. Happy earnings with Adsense!

31 thoughts on “How to increase Adsense CTR & CPC to earn more money?

  1. aashir irshad

    hy wali bhai,bhai me ne aap se kuch puchna tha k ye jo aap widgets k html code ka background lgatay ho wo kaisy lagta he please jaldi bta dain i am waiting

  2. Hafeez Khan

    Wali Bro nice post about how could we increase our adsense earning through high ctr. best tricks,

    One more thing bro your online does not work, its not opening why. at 300:pm time, whats the matter, its give 404 errors, i am backing.

    1. Wali Khan

      thanks for the comment.. however for, the blog has been deleted by blogger automatic system mistakenly, I’m trying to get it back, but it can take some time.

      Hope for the better.

    1. Wali Khan

      You get clear ideas from this post and that’s a great thing, however, you may visit us again for more great stuff and tips.

  3. Hafeez Khan

    Oh ITs sad news for all pakistani bloggers. Online Ustaad is our home we want it back. Bro its a very sad news my heart is breaking down because you have worked hard for that sites. alot of tutorials and many mores it will loss your blogging careers, So do something for its seriously. We pray to you to get your blog back, Thanks wali bhai may you success.

    1. Wali Khan

      Yes bro, it is sad for me as well, but what to do, they have their own bad system for disabling blogs mistakenly and then don’t restore them on time.

  4. Azubuike Ikedionu

    Yea, your article rocks at least I now have a clear idea of CTR and CPC, and how to increase them.

    I do hear some publishers recommend 336×280 text & image block unit, some even say that link units rubbishes one’s CPC… Can you please make this clear?

    I currently display ads to search engine visitors and since then my cpc and earnings increased a little bit but I know it’s not the best for me cos that means my ads only display on articles I rank better on the search engines. I have other keywords and enriched and good topics articles that will pay me better cpc but I don’t rank on them on the search engines. Please what do I do more to get better earnings?

    1. Wali Khan

      Brother the 300*250 ad unit is always recommended by Google for better CTR And CPC as well, and of course you need to use all three available ad units on your website/blog, but you can also get advantage of link units, they are also three, and from them you can use one or two to make more earning.

      And for boosting your earning with Adsense, there are only three factors, more traffic from search engines, Good topic, and unique content. And if you have the most traffic from Canada, USA, UK and Russia etc the earning will be the highest.

      Take care.

  5. nikul

    Wali bhai my blog visiter coming from social site not a serch engine……………….and those visiter click on adsense add…………so that my blog cpc,cpm or ctr rate increase..??………plese give me good ans…..

    1. Wali Khan

      If your site’s visitors are coming from social networks then you need to work hard and drive visitors from search engines, because visitors who come from search engines are displayed relevant ads by Google and they click them. so your CTR get increased.

  6. Traveler

    You said – “For example; if 100 people have visited you and 10 have clicked ads that means you’re having a CTR of 10%” which is wrong. CTR is calculated by pageviews, not number of traffic. So, if 100 people visit and at average each make 2 pageview, so pageviews are 200 now. If they click on 10 ads, then the CTR will be 5%.

  7. Mka lele

    Thanks bro. Very usefull info.. but im new in blog and adsense.. where and how I can change the size of ads??? Sorry noob question..

  8. Musab Khalid

    Thank you for your information buddy…! First of All I would like add a complement on your blog design which is very good. I loved it, your article was awesome.

    I have been working with Google Adsense since 2011 but everyone from my fellow bloggers told me that high CTR to lead to disapproval of your adsense and whenever my CTR goes above from 5-7% I replace my ads from those positions.

    One think i would like to ask that I’m getting about 7-9%CTR on my blog AKA Beta tutorials but CPC is too much low Like 0.10 etc and I’m getting about 100-200 clicks a day with 39% of USA Traffic can you suggest me some tips to get more CPC.

    Thanks and Sorry of that much long comment. 🙂

  9. Abrar Mohi Shafee

    It is really necessary to increase CPC and CTR of webpages. Even, the earning amount from Google Adsense depends on it. It is possible to increase CTR and CPC with the recommended adsense ad sizes. So, we should try to increase these rates after getting adsense approved account.

  10. Waqas Jamshaid

    helo sir i have a adsense blog on blogger my blog title about engineering and pz tell me how to apply ad unit on my posts to increase cpc and ctr?

  11. John Pascal

    Adsense Optimization is quite fascinating for me. If we focus on conversion rate optimization along with SEO, I think in less time we can enhance revenue generating potential of our web-marketing efforts. This article has compelled me to re-think over my monetization strategy.


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