Optimizing blogger blogs is not a very much difficult job now a days, because a lot of new improvements for On-Page optimization by blogger team have been recently introduced. Blogger blogs used to be said less SEO friendly in comparison with WordPress. But they improved their platform a lot in recent years, especially in 2013. Many new features were released in 2013 such as the search preferences page in the dashboard, the ALT and title attributes for images, the custom permalink feature and much more. Throughout this article, I’ll be guiding you how to easily improve your blog’s search engine ranking when you are staying on Blogger. The tips are all according to on-page, so the off-page formula is the same for all blogs and websites. Now let’s start for a great discussion about blogger blog’s seo.
How to improve Blogger blog’s traffic?
The first thing you need to do in blogger for increasing traffic; make the correct SEO setting, the default setting is not recommended for you. So when you’ve created your blog on Blogger.com then first of all go to Dashboard >> Setting and then search preferences and do the following setting which is described separately on this blog in different posts, here are the links to those posts:
- Optimize Label Links
- Optimizing comments in blogger
- Optimizing Archive links
- Make correct setting for Meta Tags
- Adding an SEO friendly robots.txt file
- Setting for Custom Robots header tags
- Tips for reducing blog loading time
The above are some posts related to blogger SEO which can help you covering all necessary components of blogger on-page, however, they are not enough now. Here are some more tips for you regarding blogger SEO which can help you further.
Optimizing Images in Blogger
Using images in blog posts is a great idea, however, without optimizing them is just a time wastage, you can optimize images before uploading them to blogger, just give them appropriate names offline, for example: you may have an image about SEO, so you can name that image as “SEO Tips 2014″ or something like that. Then upload the image to your blog and use the Properties option in blogger to add ALT and title attributes. Always try to use your title’s main keyword in image ALT attribute and in image’s name.
Custom permalink is another great addition to blogger, you can now use separate title for your post and also a separate permanent link. While writing a post just see an option “Permalink” at left side of your post editor, click that and select “Custom Permalink”, so you can create your own permalink for each post, use at least 3 words for each permalink and also try to throw 2 birds with one stone.
Headings are important in any blog’s structure, and in blogger, the heading structure is something annoying, because the H1 is assigned to Blog title while the H2 tag (heading 2) is assigned to Date and Widget titles in sidebar, and H3 is assigned to Blog post titles, and this is not SEO friendly because the post title is the most important line towards which Search robots look at first.
So you need to change the headings in blogger, change all H3 tags to H2, you can find all of the tags in your template Edit HTML section, look for CSS and HTML, and change all the H3 tags and replace them with H2. This will improve your blog’s ranking.
Using a simple & SEO optimized template
Now I think these tips would be enough to somehow optimize your blogger blogs, but if something is missing then do ask in comment section, so I can further assist you.
Thank you for reading the post and wish you a great time with blogger.com!